Hey! I’m Vicky,
AND I’VE BEEN TAKING CARE OF BUSINESS SINCE 2016
My first introduction to the world of self-employment was witnessing my dad build his small business from something he started in our home to running his own small factory. He designed and made wetsuits aptly named Perry Wetsuits after his love for surfing. At a young age I got to see the power of how a brand can bring communities together by seeing people in the water wearing his designs and proudly representing the Perry Wetsuit brand, which is something that has stuck with me ever since. It's only been these later years that I've understood just how much this notion for being self-employed and doing things your own way has run through every part of my being. Having the knowledge and skills to help others on their own journey to self employment has been my main motivation as to why I've chosen to do this, and the biggest joy that I have as a small business brand designer.
Over the past six years of being self employed I’ve started to believe that running a business is a political statement. It’s a way of showing those around you what you stand for, and allows you to create a world that shows more of the future that you want to see both for your industry and for your clients.
Every business has been started because of a reaction to something. It could be a way of showing that things could be done better, or because of how something has made you feel, and mine was started as a reaction to wanting to work with my kind of people, and to help build brands that have a positive impact in our communities. This reaction has helped me to develop a burning desire to help as many small business owners start their journey into self employment as I can. Within my clients questionnaire they often state that this new brand design is giving them that much needed push and the confidence to say they can go out there and do this for real. And that for me is my whole primary purpose as a small business brand designer - to surround ourselves and our communities with incredible small businesses who are all doing things their own way.
By using those skills that I’ve developed over those past 10 years of working in design agencies I’ve been able to give that much needed guidance and knowledge to launch brand designs that have real strategy, a purpose for existing and a clear and long lasting direction. Together this forms a brand that makes you feel like you have more than got this, because trust me, you do! 💪
Being a cheerleader for my own clients is the biggest joy I can have, and if you feel you want to start your own business journey, or level up your own political statement to your industry, then let’s chat about making that happen.
THE DESIGN INDUSTRY CAN SOMETIMES BE AN IMPERIOUS AND DAUNTING PLACE WHICH IS WHY I LOVE TO BREAK DOWN THOSE DESIGNER VS. CLIENT BARRIERS SO YOU CAN FEEL MORE CONNECTED TO YOUR PROJECT.
Your questionnaire responses become my guidebook and the fundamental resource that I use to bring your brand to life. Creating a brief is at the very core of who I am as a designer, without a brief there will be no direction. Graphic design is a reaction to a problem so let’s dig deep into who you brand is, how they feel and how they communicate so we can establish what the problems are, and create a successful and impactful solution for your business. We’ll work together in an open and transparent environment with your own specific needs carefully listened to, to make sure your project is also an extension of you.
EVERY DESIGN DECISION I TAKE IS ROOTED IN THOUGHTFULNESS WITH THE BELIEF THAT GOOD DESIGN SHOULD ANSWER IMPORTANT QUESTIONS, WHILST ALSO LOOKING ABSOLUTELY BEAUTIFUL WHILST DOING IT.
It’s not enough for me to give you a design that is only surface level. It goes against my nature and against my natural grain to think about your business in just colours and fonts. I design for people because people invest in brands and that connection is what will make your business more successful, and I’m all about making you and your brand better. Creating a strong strategy for your brand is the best thing I can give you to take your business to the next level, and I’m so thrilled to be your biggest cheerleader and watch you from the sidelines as your business becomes a real force to be reckoned with.
SPANNING 10 YEARS OF INDUSTRY EXPERIENCE IS HOW I’VE BUILT MY SKILLSET AND GAINING THE EXPERTISE TO DESIGN BRANDS THAT LAST.
After graduating from Falmouth University in Graphic Design way back when in 2011 I packed my bags and ventured 'up North' to London to start my dream placements and internships at some of the country's best design studios. I landed my first full time designer position in sunny Brighton and from here worked through the ranks in various agencies getting to work with some of the world's biggest brands on new and exciting projects. Working on an e-commerce project for Coca-Cola was my 'made it' moment with it's shiny name and big status brand. But it was here I learnt my true passion and reason for loving my job is to help small, independent brands so I can give a much bigger impact to my environment and communities.
SMALL, INDEPENDENT, SELF RELIANT, OPTIMISTS, DOERS, RESILIENT AND DOING-IT-FOR-THE-LOVE-OF-IT ARE MY TYPES OF PEOPLE AND BUSINESSES THAT I LOVE TO WORK WITH.
A large proportion of my clients lie in the wedding sector after spending six years in this industry with my own wedding stationery brand. I've come to know a lot about the industry and most importantly how to stand out and have an impactful message to future clients. I’ve also worked with jewellery designers, e-commerce brands, videographers, independent shops, yoga and lifestyle brands and everything else in between. If you describe your business as small and full of love for what you do then I'm the right designer for you. There are sectors I'd love to dive into and make an impact in, so if you fall into any of my bucket list client categories I'd love to hear from you!: Florist, skateboard culture brands, Fat Boy Slim (my dream client!) coffee shops.
