Vicky Perry Design

Little Warriors Yoga

little-warriors-yoga

Little Warriors Yoga


Project Details


Logo Design
Colour Palettes
Submarks
Patterns
Socials

THE BRIEF


Little Warriors Yoga aims to help children develop their confidence, flexibility and creativity through colourful games and imaginative stories and all with the health benefits of yoga at its core. This brand design needed to convey the age range of the classes along with illustrating a strong leadership in the design to reflect the little warriors, this was created through the representation of the warrior circle to show strength and balance.

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Vicky is a dream to work with. I went to her with a very vague idea of what I wanted. Vicky took my idea and turned it into more than I could have ever imagined.

She has the best eye and thinks of all the small details that you might overlook. Vicky is professional, warm and so passionate about her work. For these reasons I will continue to work with her on any design work I need in future
— Louise Cunnane | Little Warriors Yoga

 

The ones that got away…

Some of the concepts that didn’t make it into fruition and are now members of the logo graveyard.


The Lotus Flower

The Lotus Flower has a strong connection with Yoga, and although it can sometimes be overused in this industry this design creates a more modern take on the flower. The cute character face within the flower is an instant recogniser for the age range of the class and creates a memorable character that can instantly be associated with Little Warriors Yoga.

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The Third Eye

The Third Eye in Yoga is said to be ‘The place where intuition, imagination and insight live in our bodies’.

These characteristics are held within children at this particular age which becomes the perfect symbol to represent them. The Warrior aspect of the brand has been illustrated through the Tee-Pee which houses the eye to reflect protection and strength.

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