Little Warriors Yoga
Little Warriors Yoga aims to help children develop their confidence, flexibility and creativity through colourful games and imaginative stories and all with the health benefits of yoga at its core. This brand design needed to convey the age range of the classes along with illustrating a strong leadership in the design to reflect the little warriors, this was created through the representation of the warrior circle to show strength and balance.
The ones that got away…
Some of the concepts that didn’t make it into fruition and are now members of the logo graveyard.
The Lotus Flower
The Lotus Flower has a strong connection with Yoga, and although it can sometimes be overused in this industry this design creates a more modern take on the flower. The cute character face within the flower is an instant recogniser for the age range of the class and creates a memorable character that can instantly be associated with Little Warriors Yoga.
The Third Eye
The Third Eye in Yoga is said to be ‘The place where intuition, imagination and insight live in our bodies’.
These characteristics are held within children at this particular age which becomes the perfect symbol to represent them. The Warrior aspect of the brand has been illustrated through the Tee-Pee which houses the eye to reflect protection and strength.