Bright Little Pixel is a web editing company owned by Charlotte who was after an identity that illustrated her playful and personal approach to business. Taking Japanese characters and Kawaii as inspiration we went through several concepts that eventually came to the mouse cursor and click icon being established.
It has technological connotations and is great when used as a visual descriptor. As part of the brand process we defined typefaces, submarks, colour palettes and textures until we had a complete set of brand guidelines.
You can view Bright Little Pixel here