SPARK FOR THE FIRE

"Everyone has the power to broadcast, publish or distribute whatever their imaginations conceive. Technology is making creativity more accessible - products can get to market easier, stories can be told to more people and businesses can be built quicker. If you have an idea for an audience, there is nothing, absolutely nothing, to stop you from reaching them."

I have read a lot of design books and books to encourage you to do better, but this is the first time I have truly felt I had to do something about it instantly. I cannot recommend this book more to any designer or creative who needs to unlock some inspiration when it matters the most. Ian Wharton has expressed how youthful thinking can trigger so much more creativity just by simply taking things back to when you were younger. A more simpler time, a more refined time and a more honest time. This book is ace.

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